With over five years of experience managing social media for franchises, I successfully expanded Abbots and Kinney from a single store into a well-recognised bakery franchise in Adelaide. By developing tailored strategies for content creation, audience engagement, and brand positioning, I cultivated a strong online presence that resonated with local communities. Through targeted campaigns and consistent brand messaging, we not only attracted new customers but also built a loyal following, establishing Abbots and Kinney as a go-to destination for quality baked goods. This growth journey emphasised the importance of authenticity and connection in digital marketing, allowing us to celebrate our unique offerings and engage with our audience effectively.

As a freelance copywriter, I have had the opportunity to work on diverse projects for clients across the globe. One notable experience was contributing to a travel guide for Time Traveller Hostel, where I focused on crafting engaging articles about must-visit destinations in Korea. My role involved researching unique attractions, cultural insights, and travel tips to create informative and captivating content that resonates with travellers. Additionally, I have delivered effective email marketing campaigns to promote these articles, ensuring that readers are inspired to explore the vibrant offerings of Korea.

During my tenure at Simify, I gained substantial experience in customer retention management. I successfully designed newsletters and executed various campaigns in this role, including sales promotions, giveaways, and customer engagement initiatives. By formulating a detailed customer journey, I honed my ability to enhance customer lifetime value (LTV) by strategically integrating diverse content creation skills, including design and multimedia elements. This comprehensive approach has significantly strengthened my strategies for customer relationship management initiatives, enabling more effective engagement and retention of customers.

I am passionate about marketing and dedicated to helping businesses thrive. With a multifaceted skill set and a commitment to excellence, I look forward to propelling your business forward and achieving outstanding results together.